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Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age
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Audible Audiobook
Listening Length: 11 hours
Program Type: Audiobook
Version: Unabridged
Publisher: Brilliance Audio
Audible.com Release Date: January 6, 2009
Whispersync for Voice: Ready
Language: English, English
ASIN: B001P6IX2A
Amazon Best Sellers Rank:
Steve Knopper's book has much to recommend it; he provides eyewitness accounts of the missteps, blundering marketing moves of an industry wildly out of step with its main audience-consumers. The central flaw with the book is also a saving grace in a sense; Knopper avoids a wide ranging commentary on why he thinks the industry felt apart telling it via a news timeline and comments/interviews from those in the business. While that gives it more of an impartial air, it also avoids giving us a succint anaylsis of why once the digital Pandora's Box was opened how the contents both enriched and enfeebled a once large, profitable and greedy business model.Knoppfer gives us the major missteps; how the business in converting to a digital format embraced the CD format without truly seeing how piracy of CDs would undermine the business. How user groups and file sharing undermined the business and how the business responded by suing its customers instead of embracing the download market early on and creating a format that would be user friendly AND allow fans of music to enjoy what they download without fear of continued piracy. It also misses one major point--how file sharing devalued music making it nothing more than aural wallpaper for millions of kids who believed they were entitled to someone else's work for free. Were there potential business models they could have embraced as an industry that would have prevented this from happening? Yes. Instead, the music business tried to block the development of these and ended up shooting itself in the foot in the process.Knoppfer's book would have been enriched with commentary on and a stronger analysis of the big and little picture(s) that caused this lumbering giant to stumble and all. Nevertheless, this IS a worthwhile, sharp and intelligent book that does tries to make sense of it all with a journalists touch.
Even just six years later, this already seems like ancient history - the MP3 has already been replaced by streaming services. At the end of the book, someone is quoted as saying "all the world's music will be on a chip..." and at the time, he was sort of mocked, but the streaming services are pretty much exactly that.But - as a history of a cultural shift, this holds up really well and is pretty interesting reading. Author Steve Knopper holds to the best journalists strategy - "a fact in every sentence." Literally, every sentence conveys a specific piece of information that builds the narrative. No fluff, all fact. He used a good mix of primary sources and contemporary interviews.By now we already know the end to this story - it wasn't Napster that destroyed the music industry as much as the natural evolution of technology. I appreciated how Knopper mentioned how the iPod allowed users to listen to pirated music, while the music labels were in bed with Apple. So Apple was the big winner in all of this - they made money from all sides. I think this is often missed - Apple could have prevented piracy (or at least made it more difficult) but they facilitated it by making the iPod usable for pirated music - but not usable with songs bought from other places than iTunes! Truly devious.This book captures this era. As a history of a pivotal, revolutionary time, it's definitely an interesting read. If you remember the 2002 dot-com, you'll recall how we all mocked all the silly web companies with their big ad campaigns and silly valuations - but for hubris, nobody touched the music industry.
Being in my early forties, I am just old enough (and just young enough) to have lived through pretty much every stage of the decline of the record industry so painstakingly detailed in this book.I grew up going to record stores, then chain stores, then saw the advent of the CD when I started college. I lived through the CD boom and read about big-name acts signing new contracts worth untold millions of dollars primarily because their back catalogs were selling so well when the world was upgrading their record collections from vinyl to CD. I watched in horror as the "boy bands" seemed to take over. I again watched in horror as the labels pushed only the best-selling artists and dumped the rest from their rosters. I moaned in disbelief when I learned that WalMart was the biggest brick-and-mortar retailer of recorded music, and that was sad and unfortunate because their selection was so narrow. I nearly cried as the rock radio stations I listened to became far more repetitive and far less interesting. I was initially horrified by Napster and sided with Metallica -- file swapping was theft, plain and simple. But the labels' litigious response to it was no less outrageous. Understandable on some level, but outrageous nonetheless. When digital music became the norm, the powers-that-be did everything they could to stem the tide, and they did it in such a way to sour the record-buying experience.Perhaps worst of all, though, is that the "album" has all but died. It's all about the hit single. There is almost no such thing as artist development anymore. Remember a few decades ago when artist would put out a record every calendar year and tour behind it every calendar year? Each year you could count on seeing your favorite band (Van Halen, Journey, KISS, Rush, The Police, maybe even The Who) tour all over the U.S., even hitting the secondary markets. Nowadays many big-name artists wait up to 3 or 4 years between releases. MTV and the labels milking every last drop from every last album changed all that.Basically, I lived through every milestone event Steve Knopper details in this book. I stood on the sidewalk and watched that entire fiasco parade pass by. This book reads like an "E! True Hollywood Story" account of the demise of the record industry. Part of the fun of browsing through a huge record store's bins was getting to discover and listen to new music. Not any more. There's a huge difference between trying out a new record at the listening station and hearing a 30-second snippet on iTunes or Amazon. There's very little of the feeling of ownership anymore, at least with digital download. No more opening up the record or CD to peruse the insert booklet, read the liner notes, read the lyrics, look at the artwork and photos, check the credits to see what guest artist or studio musicians may have played on it or co-written a tune or two.But in today's world that may not be important to everyone. It's hard to believe, but there is an entire generation of kids out there buying music online who have NEVER set foot in a record store EVER. Boggles the mind. I'm getting old, but I'm not THAT old.Many people my age saw most of these events as they happened. The great thing about Knopper's book is that we now have names to put with those events. We know the "what", and thanks to Knopper's research we also know the "who", "why", and "how".As with many other culture-shifting events and history-making events, the change in the tide isn't always an inevitable force of nature. Often it is the end result of the actions (or lack of action) of a relatively few people of influence, the events affected by their individual personalities, ambitions, prejudices, greediness, or what-have-you. You might even say that the whole reason the record industry playing field was moved in the first place was because of the rise of the personal computer, and for that we have various players like Gates, Jobs, Woz, folks at the Palo Alto Research Center at Xerox, IBM, etc. One might say the music business changed so dramatically because the personal computer industry simply came into existence. Had the latter never developed (or developed differently), the former may not have changed the same way.I guess a better introduction for Knopper's book could have been the book "Accidental Empires" or the PBS documentary "Triumph of the Nerds". Everything that happens is a result of many seemingly unrelated things that happened previously. Everything is connected."Appetite For Self-Destruction" is a fascinating book. Highly recommended.
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